"A solution oriented business would win over a product focused business any day, anywhere".
Why are you going into business ?? why have you decided to venture into that space?? You could be doing so many other things but you choose this or you're thinking about it, either ways we are here now. So the question is WHY ??
okay let's make this a quick one, primarily everyone goes into business or any from of work for profit generally which isn't a bad thing. Technically, profitability = scalability, so it wouldn't really be a good look for a business it it isn't making profit. But if that's al you're focused on then you/your business lacks the creativity, innovation and techniques in providing long lasting "solution" for your customers.
Generally, whatever product or service anyone is purchasing from you solves a problem for them and that's why they make such purchase, no matter what it is you're selling. so if all you care about is your pocket and not the customers, that venture maybe short-lived.
A quick example, let's look at VIVA, they don't just sell products they've given us a solution. how?? usually for every little stain on a while or light coloured clothe we we're most likely to use jik, hypo or a non chlorine bleach, which ever the case may be, but i want to believe since they launched their products (detergents and soaps) there's necessary not been a need for the extra power when doing laundries. Their product really works their magic. sometimes just a little soak with the detergent does the trick, and if at all a little rub of the soap and little scrub everything is as good as new.
So how did they do it, they saw there was a problem in the household space when it has to do with laundry and dry-cleaning and they looked to provide a solution hence moving from the position of competitor to the competition. I mean some times before now we know our go products when it comes to laundering, but i know most of their spaces has been replaced in our homes with VIVA. They didn't just give us a product they gave a solution to our laundry needs.
So when you're trying to sell a solution, you shouldn't be overly concerned about the product but more about the needs of those you want to meet (you can have a very good product that nobody wants) so that way you're working for them and meeting their needs and you would always remain relevant and retain value and as long as you can do that the money will keep rolling in, cause that's the end goal. (i've explained this in another article:// Startups and business models. it's right here on the blog)
so this is valentines' period and you may be wondering how you can create solutions with your products or services, simply make it about giving them memories, one they won't be forgetting anytime soon and you can put it several forms as is particular to your business.
So at whatever stage you are in your business, you can just do a quick rethink and check if you've got it in the bag, and if not it's not to late to adjust and re-strategize.
THANK YOU FOR READING
